Kosher: a turistical target for Cordoba(Spain)

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http://sevilla.abc.es/andalucia/cordoba/sevi-objetivo-turistico-cordoba-mercados-no-prioritarios-201703010813_noticia.html

In the United Kingdom, Germany and France already have Cordoba in the spotlight. It is the international markets that the latest strategic plan developed by the Tourism Consortium identifies as “priority” in tourism. They also coincide with the countries of origin of the majority of foreign tourists who visit the city. However, although the objective of identifying them is to avoid dispersion of efforts in countries that may not be profitable, the Tourism Consortium “forgets” them in the sectoral action plans described in the document. And it disperses. Specifically, towards the East.

Presence in International Fairs
An extensive marketing plan, presence in international fairs and public-private promotion campaigns based on the “winning letters” of Cordoba – heritage and gastronomy – make up the general plan of action of the Tourism entity, which is combined with a strategy of recruitment Of emerging markets. In order to influence internationalization, the report proposes a firm commitment to the halal and kosher markets, both Muslim and Jewish, respectively, with direct promotion actions in countries of Southeast Asia, the Middle East or Israel. Among the reasons that justify it is the high expenditure made by these tourists, with a higher purchasing power than other international markets.

Curiously, neither the Arab Emirates nor the Asian continent are in the top positions of the ranking of priority markets established by the Tourism Consortium. Only Japan is in ninth position as a market classified as “relevant” for Cordoba. At the head is the West – Europe and the United States – while the Eastern countries do not even appear on the list of interest. However, the commitment of the Tourism Consortium to make Cordoba a “hook” for Muslim or Jewish visitors is out of the strictly territorial. According to the report, two of the countries with the highest demand for kosher-certified products – which respect the ritual prescriptions of Judaism – are precisely France and the United Kingdom.

Visitors from Southeast Asia
More complicated is the halal tourism lace, in which Cordoba also competes with other Andalusian capitals such as Seville or Granada that have also bet heavily on an offer compatible with Muslim rites as a bonus to increase their visits. In addition to Muslim tourists from Western countries, the body of the City Council of Cordoba seeks to attract visitors from Southeast Asia, the Middle East and countries of the Mediterranean as Turkey, Morocco and Algeria. To do this, it designs trade missions in Singapore, Kuala Lumpur and Jakarta and joint actions with institutions such as the Halal Institute or Casa Árabe.

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